Describe your job in 50 words or fewer.
We do what needs to be done. Any given campaign might require PR, straight advertising, media planning & purchase, event management, paid social media, internet advertising or search engine marketing. One campaign consisted of me making one call to one writer at the Chicago Sun Times, but it worked out.
Where are you from, originally?
Born in Truro, but moved away with my family at a young age and spent my formative years in Ontario before moving back to Nova Scotia in the late 1990s.
How did you end up working in communications?
I thought it would be a good way to bridge an education in the classics and humanities into something that offered some semblance of a career. But first, I had to take a post-diploma co-op program to learn how to write.
What does IABC mean to you?
I like being part of an international network. On one occasion, I was working on a project that had a big focus on some unfamiliar U.S. markets, and was able to liaise with IABC members in those chapters to get some local insights.
What three things would you want to have with you if you were shipwrecked on a desert island?
1) Charged functional satellite phone
2) Instruction manual for charged functional satellite phone
3) That’ll do
What’s your guilty pleasure?
Little Debbie Swiss Cake Rolls
Do you have a tattoo? If so, of what?
Yes, on my upper left arm. It’s a very realistic-looking image of a vaccination scar. I had it done when I was a toddler.
What’s the most dangerous situation you’ve ever found yourself in?
I once was hiking in an uninhabited part of Greenland (pardon the redundancy), and lost my backpack while coming down a steep mountain side. It was dusk and soon became too dark to safely look for it and thus I had to spend the night up there in light clothing hoping it wouldn’t snow – a not unreasonable fear. The next morning I found the backpack on a wet slippery precipice, and had to crawl on hands, knees and belly to retrieve it, trying not to think of the dog-toothed rocks below that would have rewarded a missed step. The memory still makes me tense up.
Name your three dream dinner party guests.
Larry, Curly and Moe
What did you do last night?
I answered an IABC questionnaire.
What’s the best piece of personal advice you’ve ever been given – and why?
My father was a clergyman, and told me about a time he was visiting with a dying man who said that the main thing he’d learned in life was that “civilization is about 48 hours deep, then you start going hungry.” On the surface it sounded pretty cynical, but upon reflection I took it to mean the barrier between civility and savagery can be pretty thin, which makes the former all the more important.
What qualities do you admire in others?
With whom would you most like to be stuck in an elevator?
An elevator repairman
What was your most recent online purchase?
Replacement media cable for automobile/iPhone interface, thereby saving $100 compared to what the local VW dealer was going to charge.
What song do you know all the words to?
The Chantay’s “Pipeline”
Name the last book you read. Any good? Why?
“Woven Into The Earth.” It’s excellent, if you’re interested in Norse textiles recovered from Greenland’s permafrost. It’s very moving to think of medieval crofter families living at the end of their known world, their farmsteads in the shadow of Arctic glaciers, raising sheep and spinning wool into wadmal so that they could dress themselves in facsimiles of the latest Burgundian fashions.
Pint of Guinness
What has been your worst fashion disaster?
What makes you depressed?
Inexplicably, bottled iced tea
What would you do if you won the lottery?
Let’s just say the neighbourhood planning committee would be pretty surprised to see a Hobbit House spring up on our property.
What are you most proud of, to date? What do you feel is your greatest achievement?
What is your idea of perfect happiness?
Freedom from want
What’s your favourite smell?
Do you believe in capital punishment? Why/why not?
No. We’re given daily examples of mundane things with which the state can’t be trusted, so why would we give it the power of life and death?
What keeps you awake at night?
Coca-Cola, if consumed after 3:00 pm
What’s your all-time favourite film?
What was the first music single/album you bought?
David Bowie’s “Low”
What track or album is on your MP3 player right now?
Lush’s “Outdoor Miner”
What do you never leave the house without? – Anything other than your keys, wallet and phone?
Name the most over-used phrase in your office.
If you could obliterate one sound from the face of the earth what would it be?
What is an economy for?
Beatles or Stones?
Stones. Just not the kidney or tonsil kind.
Finish this sentence:
I wonder…who’ll stop the rain
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