Jobline: Associate Director, Brand & Recruitment Marketing - Dalhouse University
Position Title: Associate Director, Brand & Recruitment Marketing
Department/Unit: Communications, Marketing & Creative Services
Location: Halifax, Nova Scotia, Canada
Posting Number: S534-22
Employee Group: DPMG
Position Type: Regular, On-Going
Employment Type: Full Time
Full-time Equivalency (FTE): 1.0
Salary: $72,022 - $96,609 per annum
This is a provisional classification. Formal classification procedures will be initiated by the Job Design Unit in approximately six months.
About Dalhousie University
Dalhousie University is Atlantic Canada’s leading research-intensive university and a driver of the region’s intellectual, social and economic development. Located in the heart of Halifax, Nova Scotia, with an Agricultural Campus in Truro/Bible Hill, Dalhousie is a truly national and international university, with more than half of our almost 21,000 students coming from outside of the province. Our 6,000 faculty and staff foster a vibrant, purpose-driven community, that celebrated 200 years of academic excellence in 2018.
The Communications, Marketing and Creative Services (CMC) team is responsible for stewarding and enhancing the reputation and awareness of Dalhousie University through brand leadership, communications, marketing, public relations, community and stakeholder relations, creative services, media relations, issues management and crisis communications. Reporting to the Director of Marketing, CMC, the Associate Director, Brand & Recruitment Marketing is responsible for leading the high performing Brand & Recruitment Marketing team, and is ultimately responsible for developing, planning, managing and executing innovative, comprehensive and effective marketing strategies to enable the university to achieve its awareness, consideration and enrollment objectives.
Develop creative and innovative marketing strategies that contribute to the university’s business goals, with particular focus on advancing enrollment and strengthening image, domestically and internationally. Lead and oversee the development of a broad range of marketing campaigns, publications and communications to promote a positive image and reputation for Dalhousie and its constituent parts.
Provide counsel and leadership to campus communicators and other constituencies on creating and implementing department or faculty specific marketing initiatives to ensure such efforts advance both unit-specific and overall institutional goals.
Lead, develop and refine Dalhousie’s primary brand strategy to ensure the university’s positioning and value proposition streams are meaningful, authentic and differentiated so that the university is presented as a leading destination of choice within the higher education sector.
Develop and execute a brand education and brand champion program to continually evolve and steward Dalhousie’s brand.
Assume a leadership role in conducting market research, campaign analysis and act as CMC’s senior leader for Rankings participation with team members from both communications and marketing.
Provide leadership and strategic direction to the Brand & Recruitment Marketing team, a high-performing team that is accountable, strategic and strongly customer-focused.
Note: The successful applicant will be eligible for hybrid work (combination of in-person work on campus and remote work) as agreed by all parties based on operational requirements and university guidelines. Dalhousie’s vaccine mandate has been suspended at this time, and employees no longer need to provide proof of full vaccination. However, health and safety risks to our community will continue to be monitored and a vaccine mandate may be reinstated if necessary.Required Qualifications
Undergraduate degree in public relations, marketing, or other related areas, plus considerable experience in a marketing, and/or communications context, preferably in a large institutional environment (or an equivalent combination of training and experience).
Exceptional marketing, communications and strategic planning skills are essential.
Demonstrated ability to manage large and small projects and budgets autonomously, and the ability to provide clear direction to a broad range of staff and service providers.
Demonstrated ability to engage in the evaluation and long-term analysis of a problem or situation where the solutions are not immediately obvious is vital to this role.
Must have experience leading a team of high performing individuals.
Experience within post-secondary sector.
Media buying experience at a national level.
The successful candidate is expected to demonstrate proficiency in Dalhousie’s core and leadership competencies (https://www.dal.ca/dept/leaders.html), in particular: - Integrity - Respect & Inclusion - Adaptability - Knowledge & Thinking Skills - Communication
Dalhousie University supports a healthy and balanced lifestyle. Our total compensation package includes a defined benefit pension plan, health and dental plans, a health spending account, an employee and family assistance program and a tuition assistance program.
Applications from current university employees and external candidates are assessed concurrently. Current university employees will be given special consideration. We sincerely appreciate all applications and note that only candidates selected for an interview will be contacted directly by the hiring department or Human Resources.
Dalhousie University commits to achieving inclusive excellence through continually championing equity, diversity, inclusion, and accessibility. The university encourages applications from Indigenous persons (especially Mi’kmaq), persons of Black/African descent (especially African Nova Scotians), and members of other racialized groups, persons with disabilities, women, persons identifying as members of 2SLGBTQ+ communities, and all candidates who would contribute to the diversity of our community. For more information, please visit www.dal.ca/hiringfordiversity.
Posting Detail Information
Number of Vacancies: 1
Open Date: 01/05/2023
Close Date: 03/02/2023
Open Until Filled: No