Jobline: Marketing & Communications Specialist - LakeCity Works

Role: Marketing and Communications Specialist

Location: Windmill Road, Dartmouth, Nova Scotia

Type: Full Time, 40 hours/week, Permanent

ABOUT LakeCity Works

LakeCity Works supports people living with mental illness to build on their strengths, take on responsibilities, and access work experience, education, and employment. As well as our employment support and therapeutic services, we also operate several social enterprises. We’re best known for our flagship enterprise, LakeCity Woodworkers, where we produce beautiful solid wood furniture. Our other ventures are equal sources of pride and include LakeCity Plastics, LakeCity Structures, Reboot, Bright Firestarters, and Vinland, all of which are introduced in more detail on our group website LakeCity Works is an active, entrepreneurial, impact-driven organization and every day we live our vision to empower people to be themselves and thrive.


LakeCity Works is looking for an impact-driven individual to work closely with the leadership team in defining and executing marketing and communication strategies across LakeCity’s social enterprises. The successful candidate will work collaboratively with all internal and external stakeholders to communicate impact, increase brand awareness and assist the organization to meet its strategic objectives.

Key Responsibilities:


  • Support the achievement of LakeCity’s objectives across all enterprises through the development, execution, tracking, and reporting of the effective target-driven marketing plan(s)

  • Develop a comprehensive understanding of key market segments and stakeholders for each social enterprise

  • Organize, coordinate and attend internal and external events on an ad-hoc basis

  • Develop and deliver mixed-format advertising strategy(ies) to budget, engaging target stakeholders

  • Support the launch of new ventures and/or the refresh of existing ventures


  • Develop communications strategies to support special projects such as the annual fundraiser lottery and other LakeCity initiatives.

  • Engage with stakeholders on social media platforms, including responding to queries and comments in an appropriate, timely, and positive manner consistent with the LakeCity culture and values.

  • Analyze and report social media insights to guide future social media campaigns and their success

  • Undertake detailed, ongoing analysis of communications strategies to ensure objectives are being met

  • Co-develop organizational media relations strategy

  • Lead execution of media relations strategy such as writing press releases or other editorial features


  • Coordinate and design all marketing collateral such as brochures, logos, and advertisements

  • Lead design and production of LakeCity’s Annual Report

  • Lead content production for LakeCity’s website and social media platforms


Key Attributes:

  • A strong collaborative team player with an ability to work as part of a multi-disciplinary team

  • Strong ability to manage multiple projects and deadlines

  • Excellent interpersonal, communication, and presentation skills

  • Demonstrates a passion and flair for creativity

  • Able to influence & persuade when presenting ideas and plans

  • Demonstrates a strong understanding of the role of marketing to support the sales function

  • Values social purpose-driven business

  • Proactive, resourceful and solution-focused

Additional Requirements:

  • Sound understanding of marketing principles

  • Strong copywriting skills, attention to detail, and the ability to communicate value propositions

  • Strong administration and organizational skills

  • Computer proficient with Microsoft Office and social media platforms

  • A background in marketing, communications, or a related discipline would be advantageous

  • Must complete a criminal record check

Becoming a part of the LakeCity team requires empathy and understanding for individuals living with mental illness, and a natural inclination to interact with our clients and on-site participants with respect and professionalism.

LakeCity Works is committed to creating an environment of belonging for all. We welcome the unique contributions of all suitably qualified persons regardless of their race, sex, gender identity and expression, disability, religion/belief, sexual orientation, or age.

Salary range: $42,000 - 45,000

Please send your cover letter and resume to the HR Manager, Maria at