Vice President of Content Strategy - Ashley Laurence-Cameron

Ashley joins the IABC board with over a decade of experience developing and executing integrated digital marketing and content strategies for global and local brands both in-house and as part of an agency. Her audience-centric approach has helped brands like U by Kotex, Poise, Kleenex, Drumstick, and Gerber, to name a few, exceed digital marketing objectives focused on acquisition, awareness, retention, and loyalty.
Ashley holds a Bachelor of Arts, Communications from Cape Breton University, an Advanced Diploma in Public Relations from the Nova Scotia Community College, a certificate in Project Management from the University of Toronto and several professional certifications from Twitter, Google, Amazon, and BrainStation.