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Jobline: Senior Communications Advisor, Brand & Digital Media - Emera

Job Title:                                         Senior Communications Advisor, Brand & Digital Media

Company, Department:               Emera, Corporate Affairs

Location:                                         Halifax, NS – Hybrid

Type of Employment:                   Regular, Full Time

Closing Date:                                  June 26, 2024

Reference Number:                      2024-3081

The Opportunity

We are seeking a creative digital native – a seasoned communications expert who is passionate about leveraging digital platforms to engage a range of stakeholders and tell our story. You’ll serve as a strategic advisor on digital communication trends and best practices, developing engaging content that helps advance Emera’s brand and strategy, monitoring social channels, and providing valuable insights across the organization.  

As the Senior Communications Advisor, Brand & Digital Media, you will join the Corporate Affairs team, reporting to the Manager, Partnerships & Engagement. Your role will be focused on developing and leading social and digital media strategies to support business objectives. You will tap into your strong analytic skills by using data-driven insights to shape our digital footprint and measure results. If working in an innovative, fast-paced environment, challenging yourself, and shaping a cleaner energy future inspires you, we want to hear from you.

Key elements of this role include:


Responsible for the development and execution of Emera’s content strategy through digital communications channels. 

  • Lead content production by ideating and developing digital content across owned communications channels, ensuring messaging is consistent and aligned with brand voice and corporate objectives. 

  • Build and maintain effective working relationships with internal teams to support content needs, including our Operating Companies in Canada, US, and the Caribbean. 

  • Support executive thought leadership strategy through digital channels and work closely with senior leadership to elevate their presence. 

  • Oversee direction and production of video and photo content with external partners and at times, draft scripts and film senior leadership video messages. 

  • Manage Emera website and update web content using CMS, ensuring all content aligns with brand voice and tone. 

  • Manage Emera intranet as a channel for employee engagement. 

  • Co-chair internal content planning meetings with subject matter experts to identify content opportunities across the business.  

  • Monitor trends in digital media tools, applications, channels, and strategy. 


Serve as a brand ambassador, ensuring consistency and alignment across all digital touchpoints. 

  • Support the growth and development of Emera’s brand, leading the creation of digital brand guidelines to ensure consistency and alignment across internal and external communications channels.  

  • Ensure brand alignment amongst digital assets across our operating companies in Canada, US, and Caribbean through development of a brand playbook. 

  • Collaborate with external designers and consultants on creation of graphics and visuals to support creative brand storytelling including corporate story video.  


  • Monitor digital trends and analytics to optimize content performance and enhance audience engagement. 

  • Lead quarterly analytics reporting dashboard for digital channels. 


Responsible for reporting and identifying issues and hot topics. 

  • Monitor external channels and identify community management opportunities for engagement and audience growth. 

  • Identify and escalate social media conversations, collaborating with fellow Corporate Affairs team to develop key messages and assess response.  

These skills will make you successful:

To thrive in this role, you recognize yourself in most of the following competencies and skills listed below:

  • Possess outstanding writing for digital skills, with the ability to champion brand voice. 

  • Passionate about storytelling and creative content, and in-touch with digital media trends and content formats.  

  • Experienced in managing complex enterprise-wide projects with diverse stakeholders, with the ability to prioritize in a fast-paced environment. 

  • A strong understanding of the nuances of each social media channel with a focus on LinkedIn and executive thought leadership.  

  • Sound judgement when handling challenging and sensitive issues.  

  • Strategic mindset with the ability to align digital media approach with broader corporate goals and priorities. 

  • Highly organized, with the ability to problem-solve, make decisions, and escalate to management when needed. 

  • Understands the importance of analytics, with the ability to make data driven decisions as part of content planning process. 

  • Experience managing content calendars, schedules, and deadlines to ensure timely and consistent delivery of content. 

  • Experience in working with agency partners and/or cross functional teams in a complex corporate environment. 

Education and Experience: 


Undergraduate degree, or diploma, with a focus in communications, digital marketing, or related subject area. 

  • A minimum of 7 years’ communications experience, including at least four years creating and executing successful social and digital media strategies for complex organization(s). 

  • Demonstrated experience developing brand guidelines and ensuring consistency across all touchpoints.

  • Demonstrated relevant experience with focus on content creation, social media management, and social/digital monitoring, analysis, and reporting.

  • Direct experience leading the work of external vendors and working with cross functional teams.

  • Sound judgment in dealing with sensitive and/or confidential information is a must have.

  • Paid media and/or design skills would be considered an asset.  

We understand that experience comes in many forms, and we’re dedicated to adding new perspectives to the team. So, if your experience is close to what we’ve listed above, please consider applying. 

Learn more about our culture and values

At the Emera Group of Companies, you’ll be part of an inclusive, respectful workplace where everyone is welcomed and supported. Come build a career as unique as you are: making an impact from Atlantic Canada to the world. Your experience and perspective will help us to safely deliver cleaner, more reliable energy to our customers.  

If working in an innovative environment, challenging yourself, and shaping a cleaner energy future inspires you, we want to hear from you. Apply by June 26, 2024 and let us know why this role is right for you.

The perks of joining our team? We offer:

  • Flexibility: Hybrid work model with 2 flexible remote workdays.

  • Health & Wellbeing: A comprehensive benefits plan, 24/7 access to virtual health care services for you and your family through Dialogue, access to a free on-site fitness centre, Employee and Family Assistance Program, parental leave top-up plan and wellness benefits.

  • Grow Your Career: Opportunities to advance within and between our affiliate companies, a focus on employee development and available sponsored education programs.

  • Community Engagement & Care: Corporate investments in the places where our people live and work, mentoring opportunities, fundraising-matching & volunteer programs, various committees and employee resource groups, and scholarships for children of employees.

  • Competitive Compensation: Short-term incentive plans and a Defined Contribution Pension Plan.

Diversity, Equity & Inclusion at Emera

As one of Atlantic Canada’s largest publicly traded companies, we are ranked one of Canada’s Top 100 EmployersTop Employers for Young People and Top Diversity Employers. We know our success is driven by our dedicated teams and we strongly encourage applications from all qualified candidates, including persons who identify as racially visible, Indigenous, persons with disabilities, women in underrepresented roles and members of the 2SLGBTQ+ community.

Applicants from these equity groups may self-identify through the online application process. We support candidates and employees with access and accommodation needs and encourage you to let us know when you require accommodation.

Recruitment & Promotion Policy

The success of the Emera Company is driven by its people: a strong team with a shared commitment to support the Emera Company mission and values. The purpose of our recruitment policy is to provide a consistent framework to support fair and equitable attraction, hiring, and retention of the best talent for vacant positions. We are dedicated to maintaining a fair hiring process that provides equitable opportunities to all our applicants and is guided by our company values.


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