The Newsletter is Back: The Rise of Substack, and Opportunities for Communicators
Substack was born out of a frustration with the “social media diet” and an abundance of bite-sized content that delivered little value or purpose. The founders of the platform saw long-form writing and journalism taking a backseat to listicles and clickbait. So, they created Substack — a platform that allows writers to share subscription-based newsletters directly to readers, with the option to monetize their content behind a paywall. The internet is a noisy place. It’s clutt