Virtual Event: A Conversation on Thought Leadership - Allan Gates
In our noisy, cluttered world, capturing attention is difficult. Thought Leadership is an effective way to define brands, both personal and corporate. Thought Leadership blends content marketing, media relations, guest articles, awards, and more to demonstrate expertise and experience. In this session, Allan Gates, president of Bonfire, will review the tactical opportunities to build an effective thought leadership program and underscore the need to have a clear Point of View